Sabona’s Story

sabona story

Sabona was founded in London in late 1959, early 1960 by a French aristocrat, Viscount Jacques d’Orthez, who lived in a house in Cadogan Square SW1 in London with his wife, actress Moira Lister, has become to recognize the health benefits of copper because of its frequent visits to Africa, where copper has been worn in many parts of Africa not only as decoration, but for medical reasons, which dates back to more than 1000 Years.

Jacques d’Orthez developed a special formulation for very high quality copper and registered the internationally registered brand Sabona in 1960.

Sabona started in a very small way and the bracelets became famous due to the fact that so many high-level people, not only in England but internationally, were seen wearing Sabona bracelets. For example, in 1978, USA Vogue Magazine wrote the following article:

  • “In England, France, Italy and the United States growing the craze for the

    Sabona bracelet

    keeps rolling along; wearers firmly believe that thermal propellants of copper keep the moisture from causig aches, pains and slenderness”

Also in the 1970s Sabona became the pinnacle of fashion in the United States, selling in premium stores such as Nieman Marcus, Saks 5th Avenue and Cartier of New York decorated with real Sabona copper bracelets in 18 carat gold and pr ix equivalent today to the public would be a thousand U.S. dollars each.

Sabona bracelets are approved by Sir Ian Botham, who has worn a Sabona for more than 20 years.

For the 45 years and older since Sabona started, the company has grown worldwide as the leading natural health copper bracelet with great sales, not only for pharmacies and health stores but also to golf markets and sports where many high-level sports personalities wear Sabona because they believe in health benefits.

Sabona has been seen on the wrist of many high profile prople, including HRH Prince Philip of Edinburgh, Roger Moore, Robert Wagner, Norman Mailer, Michael Caine, Seve Ballesteros, Ian Woosnam, Gary Sobers, Mark McNulty, Ernie Els, David Leadbetter , John Daly, Justin Leonard, Stuart Appleby, Chris DiMarco, Scott Verplank, Helen Alfresson and Lindsay Davenport.

More than 12 million Sabona have been sold and the “recommendation factor” is the key to Sabona’s long-term success.

In recent years, has developed and Sabona exclusive range of high quality stainless steel bracelets that offer magnetic therapy to an ever-growing market.

Sabona over the years has seen many competitors come and go due to the fact that the brand represents Sabona’s highest integrity and quality product, established for 50 years.

Parmi les porteurs les plus célèbres sont le duc et la duchesse de Windsor, Leland Hayward, Lauren Bacall, le marquis de Bath, Coco Chanel, la baronne Guy de Rothschild, Stavros Niarchos, la princesse Domietta Hercolani, Pierre Cardin ..

Our website offers one of the largest selections of sabona bracelets available. Based in France, we can post your bracelet all over the world and we can pack gifts at no extra cost.